Italian watch design built as an identity.
A DESIGNED IDENTITY BUILT TO CREATE HERITAGE
The Italiano is not just a watch.
It is a designed identity, conceived to build heritage over time.
It stems from a design approach where every element is part of a coherent system.
Not decoration, but structure.
Not trend, but a language conceived to last.
Logo as function
In traditional watchmaking, the logo sits at the center of the dial.
In The Italiano, this convention is deliberately broken: the logo is integrated at the two o’clock index position.
Duality as balance
Straight and curved, polished and satin, full and void.
Each surface interacts with the next without repetition, creating rhythm and balance.
Nothing is standard
Every component of The Italiano is developed on proprietary design to guarantee uniqueness, coherence and recognizability.
Ergonomic crown:
two opposite concave cuts for a natural two-finger grip. Once screwed down, the logo always returns to a horizontal position.
Differentiated finishes:
no adjacent surfaces share the same finish. Polished, brushed and sandblasted surfaces alternate to create visual rhythm.
Chromatic codes:
green and red accents under the crystal, a structural reference to Italian identity.
Proprietary design:
a deposited project protecting both the product’s uniqueness and the wearer.ERGONOMICS AND TACTILE EXPERIENCE
Designed to be worn every day, even under a shirt cuff.
Balanced proportions and an articulated bracelet deliver comfort and a distinctive tactile experience.
THE ITALIANO AS A SYSTEM
The Italiano is not a model.
It is a design language conceived to evolve over time while maintaining coherence and recognizability.
The foundations of a heritage built today.
PERSONALIZATION
MADE TO MEASURE
The online configurator allows you to compose your own Italiano.
Dial signature, customized date and selected details transform the watch into a unique personal object.
Each personalization is personally overseen by Chiara Nardo, as a made-to-measure project.